To Our External Business Partners
On October 31, P&G announced our intention to transfer our bleach products business in Western Europe to Fater – our joint venture with the Angelini Group. This would involve the Ace and Neoblanc brands. It also includes hard surface cleaning products marketed under the Ace trademark. It does not impact our Ace laundry products.
Subject to regulatory approvals, the sale is expected to be completed by the end of 2012.
While Ace and Neoblanc are strong brands and growing market share, the Fabric Care bleach business has a limited global footprint and our Western European bleach business is primarily focused on Italy and Iberia. Fater has proven capabilities to provide strong winning innovation and this will help ensure the business will continue to grow and thrive.
P&G will seek to minimize the impact that this may have on your business, and we intend to honor our contractual obligations and treat you with the integrity and respect that I hope you have come to expect as a valued P&G partner.
If you have questions, please let your normal Purchasing contact know.